SHOPPERS are rushing to get to their nearest Sainsbury’s store as the latest viral chocolate trend hits shelves.
But whilst many were desperate to nab the popular sweet treat, others described it as ‘Prime hysteria’ all over again.

Shoppers have been left totally divided as the latest viral chocolate trends lands in Sainsbury’s[/caption]
Whilst many were desperate to try the Lindt Dubai Style Chocolate, others were stunned at the price tag[/caption]
Foodies will have recently seen the ‘Dubai chocolate’ that’s taken over social media.
The decadent snack has made its way into countless homes around the globe, with videos of the pistachio filled snack amassing over six million views online.
But the indulgent chocolate bar, which has a green filling made from pistachio and a traditional Arab dessert called Kadayif, often comes with a hefty price tag.
Whilst some single bars retail online for more than £15, now, many chocolatiers and supermarkets are releasing their own versions.
Lidl launched a copy of the viral chocolate for just £3.99 and now Lindt has also released an alternative.
One shopper was left gobsmacked when she saw the Lindt Dubai Style Chocolate in her local Sainsbury’s, and eagerly flocked online to share it with others.
Posting on Extreme Couponing and Bargains UK, a private Facebook group with 2.6 million members, Dawn Louise Anderson uploaded a snap of the 145g chocolate bars.
Thrilled with the new snack, but slightly concerned with its price tag, Dawn penned: “Looks amazing, but £10 seems a bit excessive.”
The Lindt Dubai Style Chocolate, which has an eye-watering price tag of £10 a bar, is already out of stock online.
The delicious milk chocolate bar contains pistachio paste and crunchy Kadayif filling.
Big divide
But people were left totally divided by Dawn’s post, which has quickly racked up 611 likes and 1,100 comments in just 14 hours.
Whilst many claimed they ‘need’ to try it, others weren’t impressed with the price tag and thought it was yet another ‘crazy craze’ – just like the Prime drinks, founded by YouTubers Logan Paul and KSI, that sent shoppers wild back in January 2022.
One foodie beamed: “I need this.”
Crazy craze again. Just like Prime they will be five for a £1 when it’s worn off
Facebook user
A second chimed in: “So want to try it.”
Whilst someone else claimed: “That’s cheap for Dubai chocolate.”
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Research by LNER claims that a whopping four in five Brits experiment with unusual flavours, and almost a quarter have a ‘guilty pleasure’ when it comes to unconventional food combinations,
- Crisps and chocolate
- Cheese and chocolate
- Crisps in jam sandwich
- Chips and milkshake
- Cheese and bananas
- Apples with salt and pepper
- Avocado and chocolate
- Popcorn and hot sauce
- Tuna and marmite
- Gherkins and peanut butter
However, at the same time, one person said: “Crazy craze again. Just like Prime they will be five for a £1 when it’s worn off, but we all know a fool and his money are soon parted.”
Another added: “It will be 59p in Herons in a few years time. Same happened with Prime.”
Meanwhile, a third commented: “This is like when everyone lost it over pulled pork all over again. I don’t get the mass hysteria.”
But if you do want to give this new Lindt buy a go, you’ll find it in Sainsbury’s stores, as well as on Waitrose shelves from the 31st March.
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How to save money on your food shop

Consumer reporter Sam Walker reveals how you can save hundreds of pounds a year:
Odd boxes – plenty of retailers offer slightly misshapen fruit and veg or surplus food at a discounted price.
Lidl sells five kilos of fruit and veg for just £1.50 through its Waste Not scheme while Aldi shoppers can get Too Good to Go bags which contain £10 worth of all kinds of products for £3.30.
Sainsbury’s also sells £2 “Taste Me, Don’t Waste Me” fruit and veg boxes to help shoppers reduced food waste and save cash.
Food waste apps – food waste apps work by helping shops, cafes, restaurants and other businesses shift stock that is due to go out of date and passing it on to members of the public.
Some of the most notable ones include Too Good to Go and Olio.
Too Good to Go’s app is free to sign up to and is used by millions of people across the UK, letting users buy food at a discount.
Olio works similarly, except users can collect both food and other household items for free from neighbours and businesses.
Yellow sticker bargains – yellow sticker bargains, sometimes orange and red in certain supermarkets, are a great way of getting food on the cheap.
But what time to head out to get the best deals varies depending on the retailer. You can see the best times for each supermarket here.
Super cheap bargains – sign up to bargain hunter Facebook groups like Extreme Couponing and Bargains UK where shoppers regularly post hauls they’ve found on the cheap, including food finds.
“Downshift” – you will almost always save money going for a supermarket’s own-brand economy lines rather than premium brands.
The move to lower-tier ranges, also known as “downshifting” and hailed by consumer expert Martin Lewis, could save you hundreds of pounds a year on your food shop.