PENNEYS fans are set to love a cute new quilted patchwork jacket for spring after it landed on racks.
The Paula Echevarría Quilted Patchwork Jacket is a bargain at €24.
It comes in sizes XS to XXL.
And the printed collarless look is set to be a huge hit with fashion fans.
Penneys said: “Bloom into style with this charming jacket, featuring a vintage-inspired floral pattern in rich red tones against a cream background.
“The quilted design adds texture while the open front creates an effortless, relaxed silhouette.
“Perfect for layering over dresses or pairing with your favourite jeans, this jacket brings a touch of spring to any outfit.”
And there’s matching Floral Patchwork Trousers for just €16.
Penneys added: “Picture the scene: You’re in these wide leg trousers and you’re feeling happy with a spring in your step!
“The bold red floral pattern creates a fresh, standout look that’s ready for sunny days ahead.
“With their relaxed fit and flowing silhouette, these trousers bring effortless comfort to your wardrobe.
“Perfect for pairing with a classic white top for brunch or dressing up with heels for evening plans.
“The elasticated waistband adds extra comfort, making these trousers an essential pick for your spring and summer rotation.”
HOMEWARE STORE
Meanwhile, a new Penneys homeware store has finally opened in a “world first” – and it has sent fans into a frenzy.
Primark invested a reported €2m in opening the new store in Fountain House on Donegall Place in Belfast.
This is located just metres from Bank Buildings, which was reopened in 2022 after a fire.
Now, Penneys employs around 1,300 people across Northern Ireland.
The store was opened to shoppers today, March 6, allowing fans to pick up the ever-growing homeware range in the one building.
Shoppers can choose from high-quality essentials to on-trend soft furnishings, decorative pieces and even small furniture.
Head of Penneys Ireland and Northern Ireland, Fintan Costello said: “This is a big step forward for the Primark brand as we continue to evolve our offering in line with the needs and wants of our loyal customers.
“We’ve seen a real surge in interest for our homeware ranges which is why we’re thrilled to launch the world’s first-ever Primark Home store in Belfast today.
“Ever since the reopening of our Bank Buildings store, the shoppers of Belfast have really embraced Primark and we’re incredibly proud to bring further investment to the city in return.
“The opening of this standalone store has also given us the opportunity to enhance Bank Buildings, where we can now offer bigger and better kids’ and menswear departments.”
THE HISTORY OF PENNEYS
THE Penneys brand grew from humble beginnings on Dublin’s Mary Street, where it opened its first store in 1969.
Known as Primark outside Ireland, the company was the brainchild of Garfield Weston, who hired Dubliner Arthur Ryan to make his vision reality.
Penneys branched into the UK in 1973 with its first store opening in Derby. The UK now has 191 Primark stores in total.
However, the Penneys name could not travel to Britain as the American retailer JC Penney had the right to use the name in the region.
And in 2006, the expansion into Europe began with an opening in Spain, followed by the Netherlands, Portugal, Germany, Belgium, Austria, France and Italy.
Primark went Stateside for the first time in September 2015, with the opening of a store in Boston. There are now 27 stores in America with branches in Florida, Brooklyn, Pennsylvania and New Jersey.
The retailer’s opened its largest store in Birmingham in 2019.
It spans five floors and features Primark’s biggest beauty studio to date, a barbers and three restaurants.
