unique visitors counter Foodies rush to nab M&S new £4.75 viral pistachio creme scanning for PENNIES – and it’s usually sold out at full price – soka sardar

Foodies rush to nab M&S new £4.75 viral pistachio creme scanning for PENNIES – and it’s usually sold out at full price

FOODIES are racing to their local Marks & Spencer Foodhall as its viral pistachio spread is scanning for pennies. 

The M&S Collection Pistachio Crème became an overnight social media sensation last month when food bosses at the British retailer announced its release.

A jar of M&S Collection Pistachio Creme next to a receipt.
Facebook/Extreme Couponing and Bargains UK

The The M&S Collection Pistachio Crème is scanning for 47p[/caption]

It costs £4.75 for a 220g tub and sells out in a matter of hours every time it is restocked. 

Pistachio, a green nut with a sweet taste, was a breakfast hero in 2024, with recipes, products and even coffees all including various iterations of it.

And never ones to miss a beat, the food developers at M&S decided to get in on the action with a nutella-inspired spread honouring the vibrant kernel.  

It launched on February 15.

Kathryn Turner, Director of Product Development at M&S, said that the new treat was created in response to the rising pistachio trend.

She explained last month: “We’ve seen the pistachio trend explode in the past few months, both on restaurant menus and on social media, so it’s a real focus for us as one of our top flavour trends this year.”

Platforms like TikTok are filled with foodies desperately hunting down a jar, willing to shell out nearly a fiver for a taste. 

But one shopper struck gold this weekend when she not only found the coveted Collection Pistachio Crème stocked in her local M&S, but also when it scanned at a heavily discounted price.

It beeped through at 47p in the retailer’s Sutton Coldfield, West Midlands store. 

The shopper, who chose to remain anonymous, said: “I’ve been looking for the Pistachio Crème from M&S for agessss (those who get it, get it). 

“It’s always sold out. Went today, found some. 

“£4.75 for the 220g jar…The surprise when it scanned at 47p!  

“I’m going to make the viral strawberries.”

She shared a picture of the receipt and product in Facebook group, Extreme Couponing and Bargains UK.

M&S bosses said: “Our Pistachio Crème is crafted in a family-founded atelier in Lombardy, Northern Italy. 

“They use exceptionally high-quality ingredients to produce a topping with a velvety smooth texture and a rich, nutty flavour. 

“Spread it on your breakfast toast or hot pancakes.”

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