FOODIES are racing to their local Marks & Spencer Foodhall as its viral pistachio spread is scanning for pennies.
The M&S Collection Pistachio Crème became an overnight social media sensation last month when food bosses at the British retailer announced its release.
The The M&S Collection Pistachio Crème is scanning for 47p[/caption]
It costs £4.75 for a 220g tub and sells out in a matter of hours every time it is restocked.
Pistachio, a green nut with a sweet taste, was a breakfast hero in 2024, with recipes, products and even coffees all including various iterations of it.
And never ones to miss a beat, the food developers at M&S decided to get in on the action with a nutella-inspired spread honouring the vibrant kernel.
It launched on February 15.
Kathryn Turner, Director of Product Development at M&S, said that the new treat was created in response to the rising pistachio trend.
She explained last month: “We’ve seen the pistachio trend explode in the past few months, both on restaurant menus and on social media, so it’s a real focus for us as one of our top flavour trends this year.”
Platforms like TikTok are filled with foodies desperately hunting down a jar, willing to shell out nearly a fiver for a taste.
But one shopper struck gold this weekend when she not only found the coveted Collection Pistachio Crème stocked in her local M&S, but also when it scanned at a heavily discounted price.
It beeped through at 47p in the retailer’s Sutton Coldfield, West Midlands store.
The shopper, who chose to remain anonymous, said: “I’ve been looking for the Pistachio Crème from M&S for agessss (those who get it, get it).
“It’s always sold out. Went today, found some.
“£4.75 for the 220g jar…The surprise when it scanned at 47p!
“I’m going to make the viral strawberries.”
She shared a picture of the receipt and product in Facebook group, Extreme Couponing and Bargains UK.
M&S bosses said: “Our Pistachio Crème is crafted in a family-founded atelier in Lombardy, Northern Italy.
“They use exceptionally high-quality ingredients to produce a topping with a velvety smooth texture and a rich, nutty flavour.
“Spread it on your breakfast toast or hot pancakes.”
