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Jo Malone’s Wood Sage & Sea Salt Cologne is a cult-favorite for a reason. Since its debut in 2014, the luxury perfume’s blend of breezy sea air, earthy sage, and a cheeky dash of salt has won over fragrance fans of all types. But at $155 a bottle, it’s not exactly the most budget-friendly fragrance. That’s where Fine’ry’s Before the Rainbow Body Mist comes in. Shoppers say that this $15 beachy body mist is an “exact dupe” of the coveted Jo Malone scent.
One Reddit user was quick to slap on the “exact dupe” label, saying, “I have worn Malone for a whole year now and just got the Fine’ry and it is an exact dupe. I can’t even tell them apart when they are on separate arms.” Another commenter added, “I think I like Fine’ry Before the Rainbow better! It smells very much like Phlur Hanami too.” Fresh, airy, and perfect for day or night wear, this scent is getting some serious attention for offering a high-end vibe without the high-end price.
What makes this body mist stand out? Think salty air, crisp bergamot, and that grounding aroma of tree moss. One giddy reviewer couldn’t hold back, “This body mist smells like the most expensive housewife ever! My husband asked me what I was wearing because it smelt so sexy yet girly and fun. It lasted all day long, and for a body mist, that’s insane!” (And here’s a pro tip a few shoppers offered: Spritz on warm, damp skin fresh out of the shower for longer wear.)
It’s not just about what’s in the bottle, either. Customers are loving how the body fragrance’s minimalist packaging looks on their vanities. It’s giving luxe-vibe decor — even if it costs less than one of your streaming subscriptions.
So if you’ve always craved a scent that screams “fresh, effortless beach babe” but couldn’t justify Jo Malone’s splurge, Fine’ry Before the Rainbow might just be worth the add to cart. Why not grab yourself a bottle, spritz generously, and let the compliments roll in?
Before you go, check out these candles that are guaranteed to mask even the toughest scents: 
