HE is not your average male model.
But Luke “The Nuke” Littler is the latest face to sign up as the face of Boohoo, joining an array of stars including Khloe Kardashian, Hailey Bieber, Nicole Scherzinger and Jack Grealish as the brand’s latest Ambassador.
Love Island star Maura Higgins has worked with Boohoo[/caption]
Model Arabella Chi is among stars on Boohoo’s books[/caption]
Manchester City ace Jack Grealish has also worked with the fashion brand[/caption]
The 18-year-old darts ace signed a new one year deal worth around £200,000 to front the Manchester company’s menswear.
The star last night said: “Continuing with BoohooMAN feels like a natural fit for me.
“They understood my style from day one and have been incredibly supportive throughout my journey.
“I’m looking forward to creating something special together that connects with both darts fans and fashion enthusiasts.
“The best is yet to come.” While the kebab-eating, heavy-vaping sportsman may not have the abs of some of his distinguished predecessors, he is described as the “perfect” fit for the online retailer.
The deal takes the world champ’s estimated worth to an estimated £2million.
Last night a source said: “Luke may not have the six pack, but he’s got the cheeky happy charm and likability factor that money can’t buy. This is worth any number of chiselled abdominals.
“Young men like him and want to emulate him, and darts is an inclusive sport which transcends class and demographic.
“He has ginormous cultural appeal and young lads especially want to tap into this appeal.”
Boohoo, founded in 2006, has gone onto become Britain’s biggest growing fast-fashion empire, with yearly sales in excess of 1.4billion.
It has faced enormous backlash over sustainability and for extremely poor working conditions for its employees.
And last year a BBC investigation found it had broken pledges to make clothes ethically.
Four years ago England star Jack Grealish fronted Boohooman’s first ever denim edit and last year his influencer partner Sasha Attwood secured her own deal.
The deal takes the world champ’s estimated worth to an estimated £2million[/caption]
