ALDI has discontinued a popular Olaplex dupe that was £24 cheaper and shoppers have been left devastated.
The discounter has axed the haircare product after carrying out a review.
Customers can no longer get their hands on 250ml tubs of Lacura Bonded Shampoo, which was on sale for £3.49.
A spokesperson for Aldi said: “We continually review our range of products to make sure we’re meeting the needs of Aldi shoppers.”
Aldi shoppers have been left devastated after finding out the product, a dupe of Olaplex’s £28 No.4 Bond Maintenance Shampoo, has been taken off shelves.
Posting on Facebook, one said: “I’ve been looking for it. Gutted it’s been discontinued.”
Another sad shopper commented: “Why do they discontinue things, what for??”
Meanwhile, a third chipped in: “I was disappointed that this has been discontinued. Fabulous product.”
A fourth confused shopper, asking if there was a shortage of the shampoo, added: “Been waiting weeks for three local stores to stock up.
“My hair‘s in desperate need of help.”
Shoppers can still pick up the Lacura Bonded Shampoo online on Amazon and eBay.
However, it will set you back £15 and from £11 on each of the websites, respectively.
It comes just weeks after Aldi confirmed it had axed a shoppers’ favourite £2.99 Liz Earle beauty dupe from shelves.
The discounter has stopped making the hot cloth cleanser which many said was similar to Liz Earle’s £30 Cleanse and Polish cleanser.
Aldi actually discontinued the product last spring but some shoppers only started realising last month.
In February, it also axed its popular Very Berry Muesli, which had been missing from supermarket shelves.
The £1.99 morning dish, which comes with rolled oats, nuts, seeds, and dried fruits such as berries, was a big hit with customers.
In December, it quietly took two of its popular snack items off shelves – Coconut Rings and Chocolate Rich Tea biscuits.
The supermarket confirmed the news after one customer said her fiancé loved them but she couldn’t find them on shelves.
It’s worth bearing in mind, it’s common practice for retailers to discontinue products based on demand and to make space for new products on shelves.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
SAVE MONEY AT ALDI
Keep an eye out for products with red stickers on them.
These are added to items that have been reduced due to them being close to their best before date or slightly damaged.
The best time to get these reduced products is towards the end of the day, when you can get discounts worth up to 75%.
Aldi shoppers can pick up Too Good to Go bags of fresh food worth £10 for £3.30 too.
You can pick them up in stores but there are only a limited amount each day.
Aldi also offers cheap fruit and veg as part of its Everyday Essentials range, including discounted wonky bundles.
You can grab a wonky 1.5kg bag of carrots for 60p and a pack of wonky grapes for £1.49 in branches.
Keep an eye on the middle aisle shelves of your local Aldi branch too – the discounter is often flogging quirky and discounted stuff there.
Shoppers recently saw 300g pouches of Quality Street selling for 49p instead of £1.99 at one branch.
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