BEAUTY fans are rushing to Aldi Ireland for an “intense volume” dupe of a viral mascara after it landed in the middle aisle.
The budget-friendly alternative for Benefit’s Badgal Bang! mascara is back in stores.
Their Girl Gone Bad mascara promises to give you “the glam look everyday” and help you “wow your friends with your intense curl lashes.”
It’s part of the Lacura range, which is a beauty, skincare, and haircare brand that is exclusive to Aldi.
The formula provides “intense volume” and coats the lash for a base to tip curl.
It says it will keep your lashes in place for up to 36 hours, perfect for those after-work plans.
The mascara is also infused with Vitamin E, known for its nourishing and protecting properties.
And Benefit’s viral Badgal Bang! mascara costs €32 – making Aldi‘s version €25 cheaper.
Benefit’s product offers an “intense pitch black lash that’s all volume, no weight.”
It also boasts 36 hour wear – a claim which is matched by Aldi’s dupe.
Shoppers are also loving the retailer’s Charlotte Tilbury dupe that’s €44 cheaper.
The Luminous Filter Glamour Foundation is also available in stores around the country while stocks last.
The 30ml beauty product is priced at €5.99 and comes in six shades.
The retailer said: “Get that glow with this Lacura Luminous Filter Glamour Foundation! “
“The perfect addition to your makeup bag.
- Helps to illuminate the complexion
- Glowing and youthful looking skin
- Formulated with finely milled powders
- Helps to blur the appearance of fine lines and wrinkles for a glamorous and airbrushed finish.”
The foundation is a great dupe for Charlotte Tilbury’s Flawless Filter Foundation which is priced at €50.
The retailer will also have the Lacura Concealer With Vitamin C for €4.99.
Aldi said: “Give your skin a radiant boost and step out with glowing skin.”
The concealer comes in six shades and “stays put for up to 12 hours.”
Aldi says its “streak and crease-free finish reduces the appearance of dark circles, fine lines and wrinkles”.
THE HISTORY OF ALDI
The German discount supermarket chain came to Ireland in 1999.
Aldi’s first few shops opened in November 1999, with locations in Sandyford, Dublin, and Ballincollig, Cork.
By the mid-2000s, Aldi bosses had opened numerous stores, focusing on providing high-quality products at low prices.
As the recession hit 2008-2012, Aldi’s popularity grew as consumers became more price-conscious.
The supermarket giant continued it’s expansion in Ireland between 2013-2018, while refurbishing existing stores.
By 2018, Aldi had over 130 shops throughout the country.
The chain began to focus on expanding its range of Irish-made products and supporting local producers.
In 2023, Aldi had over 140 stores in Ireland.
The store invested in sustainability initiatives, such as reducing plastic packaging and increasing the availability of organic and eco-friendly products.
Aldi chiefs said: “At Aldi we are committed to supporting Irish suppliers. Developed in partnership with Bord Bia, Grow with Aldi is designed to help the very best Irish suppliers develop their brand.
“To date, we’ve invested €10 million in our Grow with Aldi development programme in a bid to find the very best Irish suppliers.
“As a result, for a limited time only there are over 47 new products, from 27 Irish suppliers available in store.”
Aldi have introduced technological advancements with self-checkout systems and contactless payment options.
