A SPREADABLE butter from a discount supermarket has been named tastier than Lurpak – and it’s cheaper too.
Consumer champion Which? carried out a blind taste test to find out what shoppers preferred out of spreadables from the eight major supermarkets versus premium brand Lurpak.
Sixty-seven people rated the products – and they picked out Aldi‘s Nordpak spreadable butter as the tastiest.
It was also one of the cheapest options at £2.18 for 500g, earning it a Which? Great Value Endorsement.
Tasters said the creaminess was spot on and they also liked its colour and well-rounded flavour, giving it an overall score of 75%.
For comparison, Lurpak is the most expensive spread tested – costing nearly £5 for 400g.
It came out in fourth place among taste testers, although they were still impressed by its appearance, flavour and texture.
Coming in at a very close second was the Lightly Salted Butter Blend from M&S with a score of 74%.
Shoppers scored it particularly well for its flavour and texture, and it also had the highest proportion of butter out of all the spreads.
It was among the pricier offerings though, at £2.30 for 250g, but still remains cheaper than Lurpak.
The third supermarket version to score higher than Lurpak was the Morrisons Salted Spreadable, with 73%.
It narrowly pipped Lurpak to the post in the taste tests, and it’s also half the price at £1.97 for 450g.
Plus, it was rated by the panel as among the best for texture.
The spreadable butters from Ocado, Lidl and Asda also scored fairly well, but those from Tesco and Waitrose didn’t so much.
They lost marks for aroma, flavour and creaminess.
Here is how the rest of the supermarkets did:
- Ocado Lightly Salted Spreadable – 70%. Reasonably liked overall, scoring well on appearance, flavour and creaminess. £2.25 for 500g (45p per 100g).
- Asda Spreadable Slightly Salted – 69%. Worth considering, although tasters didn’t find the texture quite as satisfying as higher scoring spreads. £2.18 for 500g (44p per 100g).
- Lidl Danpak Spreadable Slightly Salted – 66%. Lidl’s spread isn’t bad, however others were rated more highly for aroma and strength of flavour. £2.18 for 500g (44p per 100g).
- Tesco Butterpak Spreadable Slightly Salted – 64%. Tesco’s offering had a good appearance, but the panel were disappointed with the aroma and flavour. £2.18 for 500g (44p per 100g).
- Waitrose Spreadable – 59%. The lowest scoring spread overall, lacking in both flavour and creaminess. £2.75 for 500g (55p per 100g).
Natalie Hitchins, Which? head of home products and services, said: “A spreadable butter that can be used straight out of the fridge and without making a mess of your bread can save time and stress.
“We’ve churned through offerings from the main supermarkets and found Aldi’s Nordpak is not only the tastiest tub on test, but also less than half the price of its branded counterpart.”
The butters were all tested by a panel of 67 people in March 2025 at Which?’s specialist test lab.
The spreads were all served with a slice of toast, and the testers tasted them in a fully rotated order to avoid any bias.
Each tester had a private tasting booth so they couldn’t discuss their tests or be influenced by others.
They each rated the flavour, aroma, appearance and texture of the butters.
How to save money on your food shop
Consumer reporter Sam Walker reveals how you can save hundreds of pounds a year:
Odd boxes – plenty of retailers offer slightly misshapen fruit and veg or surplus food at a discounted price.
Lidl sells five kilos of fruit and veg for just £1.50 through its Waste Not scheme while Aldi shoppers can get Too Good to Go bags which contain £10 worth of all kinds of products for £3.30.
Sainsbury’s also sells £2 “Taste Me, Don’t Waste Me” fruit and veg boxes to help shoppers reduced food waste and save cash.
Food waste apps – food waste apps work by helping shops, cafes, restaurants and other businesses shift stock that is due to go out of date and passing it on to members of the public.
Some of the most notable ones include Too Good to Go and Olio.
Too Good to Go’s app is free to sign up to and is used by millions of people across the UK, letting users buy food at a discount.
Olio works similarly, except users can collect both food and other household items for free from neighbours and businesses.
Yellow sticker bargains – yellow sticker bargains, sometimes orange and red in certain supermarkets, are a great way of getting food on the cheap.
But what time to head out to get the best deals varies depending on the retailer. You can see the best times for each supermarket here.
Super cheap bargains – sign up to bargain hunter Facebook groups like Extreme Couponing and Bargains UK where shoppers regularly post hauls they’ve found on the cheap, including food finds.
“Downshift” – you will almost always save money going for a supermarket’s own-brand economy lines rather than premium brands.
The move to lower-tier ranges, also known as “downshifting” and hailed by consumer expert Martin Lewis, could save you hundreds of pounds a year on your food shop.
