MANY beauty lovers can’t get enough of Olaplex when it comes to their hair – however, the price tag can be off-putting.
Thankfully bargain hunters have claimed that Aldi is now selling a dupe for the popular brand for just £1.99.
Bargain hunters have been raving about Aldi’s £1.99 Lacura range for being Olaplex dupes[/caption]
A shopper shared how they love the Lacura bonded haircare range in the supermarket and it’s got a very purse-friendly price.
Taking to the Facebook group Extreme Couponing and Bargains UK, they picked up a gift set which included three products.
These included a pre-wash treatment, a moisture mask and some oil.
They wrote for fellow savers: “Aldi dupe of the Olaplex down to £1.99.
“Great bargain! I find it really good plus the hair bobble is a wee extra bonus.”
Olaplex has gained a cult following thanks to claims to offer long-lasting effects, but their shampoo and conditioner bundle selling for an eye-watering £56.
Lacura’s dupe pre-wash treatment, shampoo, and a conditioner are all priced at under £5 each.
The dupes were previously priced at £2.49 a pop.
However, as pointed out by the Independent, what the formula of the pre-wash treatment does not contain is Olaplex’s key ingredient- bis-aminopropyl diglycol dimaleate, which is the patent bond-builder technology the brand is known for.
Typically the Olpalex moisture mask will set you back £19 and their oil is also £19.55 on Look Fantastic – meaning you are making a remarkable saving.
Many shoppers seemed delighted with the Aldi haircare alternative, and tagged their friends in the deal.
Olaplex are not the only ones in the bond-repairing haircare industry, and the market is full of more budget-friendly alternatives, with some beauty fans even calling them ”dupes”.
So, what’s all the science behind bond-repairing haircare – and is it just a marketing ploy?
Chatting exclusively to Fabulous, Fabian Martinez, trichologist at The London Hair Clinic, explained more.
”Repair hair bonding treatments, like Olaplex, operate on a molecular level to address structural damage incurred during chemical processes.
”These treatments, featuring key compounds such as bis-aminopropyl diglycol dimaleate, facilitate the reformation of disrupted disulfide bonds within the hair cortex.”
Olaplex’s popular conditioner can be £20[/caption]
By reinstating these bonds, the treatment will reinforce the hair’s internal structure, ”bolstering its mechanical strength and resilience”.
Using such haircare, in turn, will make your locks less prone to breakage, as well as enhance elasticity, and an overall improvement in hair health.
”Consistent application of these treatments not only rectifies existing damage but also serves as a preventative measure against future structural compromise, contributing to the long-term integrity of the hair.”
Fabulous previously tried all the Olaplex dupes from Aldi to Superdrug and a four-step bundle was the best.
The story behind Olaplex
OLAPLEX hair care products continue to hold attention in the beauty world nearly ten years after their launch.
In 2014, Olaplex came to life with Dean and Darcy Christal.
The company’s products reportedly aim to help repair broken bonds in the hair by targeting five types of damage: chemical, heat, mechanical, environmental, and lifestyle changes.
The Santa Barbara-based company started in a California garage and is now sold in over 100 countries.
Olaplex Holdings Inc. was bought by the private equity firm, Advent International, in 2019.
Drs. Eric Pressly and Craig Hawker developed the base formula for the product.
They are credited with the “invention,” – adding Bis-Aminopropyl Diglycol Dimaleate – according to the Olaplex website.
“Hair wasn’t just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.”
