ALDI has confirmed shoppers’ favourite £2.99 Liz Earle beauty dupe has been axed from shelves.
The German discounter, which is loved for its affordable takes on pricey makeup and skincare, has stopped making its hot cloth cleanser.
The beloved item was praised by many for its likeness to Liz Earle’s Cleanse & Polish cleanser, which retails for £30.
Aldi actually discontinued the product last spring but some shoppers are just realising it’s gone.
One shopper took to X, formerly known as Twitter, this week to find out where the item had gone.
They wrote: “@AldiUK is your hot cloth cleanser discontinued ? If not when will it be back in.
The bargain supermarket wrote back and broke the news, leading the disappointed shopper to say they were “gutted”.
The Sun also reached out to Aldi, who confirmed it was no more.
A spokesperson for the store said: “We continually review our range of products to make sure we’re meeting the needs of Aldi shoppers.”
Customers still on the hunt for an affordable cleanser could check out B&M Skin Technique Hot Cleanser with Vitamin C which retails for £2.49.
It’s not the first time Aldi has decided to wave goodbye to a product.
Earlier this month, it also axed its popular Very Berry Muesli, which has been missing from supermarket shelves.
The morning dish, which comes with rolled oats, nuts, seeds, and dried fruits such as berries, was a hit with customers and was sold for around £1.99.
In December, it quietly took two of its popular snack items off shelves – Coconut Rings and Chocolate Rich Tea biscuits.
The supermarket confirmed the news after one customer said her fiance loved them but couldn’t find them on shelves.
How to save money at Aldi
Unlike other major grocers, Aldi does not have a rewards or point card system but that does not mean you cannot save on your shop.
Every week the store releases a list of special buys, which are unique bargain products you can find online at Aldi and in store.
The store releases a fresh range of deals every Thursday and Sunday, so be sure to check regularly to see what’s new.
Meanwhile, the store also regularly sells fruit and vegetables at highly discounted prices, as part of its ‘super six’ deal.
It also does weekly saving offers on typically pricey items such as meat and fish.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
