A recent Pokémon GO datamine hints at an upcoming increase in ads following developer Niantic’s acquisition by mobile gaming giant, Scopely. The game’s lead, Ed Wu, has previously assured fans that the core team behind the title will be staying together in the aftermath of the acquisition, but layoffs at the Niantic Spatial arm of the company may indicate that Pokémon GO is about to experience a shakeup—and many fans are concerned about the direction the title will head next.