Fashion Face-Off: frasers Group Blocks Boohoo’s Debenhams Rebrand – What’s Next? published: March 28, 2025 Boohoo’s Rebranding Ambitions Derailed by Frasers Group In a dramatic turn of events, Boohoo Group’s aspirations to rebrand itself as Debenhams have been thwarted by a strategic maneuver from Frasers Group, helmed by retail mogul Mike Ashley. This progress underscores … Read more
You can read the full story here: Boohoo’s Debenhams: A Bold Rebrand Against Frasers Group .
